
Détournement
"A method of subverting combinations of text and image, political or commercial, to which you object. Advertisements, posters, graphic novels or comic strips, all of these are fair game. We often work with comic strips, where the text is enclosed in dialogue balloons (or thought balloons). One classic form of détournement, much used by the French groups the Lettrists and the Situationists during political demonstrations in the 60s and 70s, erases the text in the balloons and replaces it with different text that drastically changes the tone and sense of the whole comic strip." - Writhing Society
Source
Writhing Society
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